Growing your email list is one of the first steps to take toward becoming a successful entrepreneur. Although having a huge list of subscribers and a large audience is the goal, having an engaged list is even better. And when done right, a lead magnet can help you accomplish that.
So what do I mean by having an engaged email subscriber list?
I’m talking about a list (big or small) that is full of your people. People who love the content and value you share, can’t wait to open your emails and are actually interested in buying from you.
Now, that’s the kind of email list I want. How about you?
Personally, I love books. And just like my huge home library of physical books, I have a huge digital library of eBooks too. I love to collect eBooks and find myself returning to the knowledge over and over again. Whether they were free or I paid for them. But not everyone has my passion for the written word. I understand that. This is why eBooks tend to be downloaded and forgotten by most. Especially if it’s a freebie/opt-in/lead magnet. That’s why I sell my eBooks and use other lead magnet types to get subscribers on my list.
I find that the best lead magnet ideas give people a quick win. Humans love instant gratification after all. When I say quick win, I mean solutions to problems, answers to questions, or actions that guarantee results. Although the dopamine-filled high of a quick win is great, you need to make sure that you back it up with substance. Give people real results in your free content and they’ll be begging for access to your paid content/products/services. A lead magnet is a promise to your audience that they can trust you.
Lead Magnet Ideas for Your Biz
So, as you’re about to find out; all lead magnets aren’t created equal. There are definitely some that work better than others. I always suggest testing to find what works best for your niche. You want to find something that your audience wants. And you can only do that by truly understanding your audience. This is the key to attracting the right people and your dream clients.
Pro tip: If you need help with defining your target audience so that you can attract your people, choosing a lead magnet that is perfect for your biz or any other foundational aspects of your online business, I have just the thing for you. My Content Alchemy packages were designed to help creative entrepreneurs like you get clear on the basic elements of your business so that you can thrive.
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I also want you to understand that a lead magnet is not the same as a content upgrade. A content upgrade is a bonus piece of information that complements a specific blog post. This information provides extra value to the blog post that it has been added to. It’s another way of adding email subscribers to your list and creating highly targeted segments in your email service provider as you know exactly what type of content this reader is interested in.
An example of a content upgrade 👇
Now that you know the difference, here are 5 lead magnet ideas that will boost your email list:
This is my absolute favorite type of lead magnet. Because I love giving value and a mini-course allows me to give more than I could with any other freebie. My mini-email courses usually focus on one specific topic and aim to help my subscribers achieve results. Since a mini-email course spans over a few days (usually 5-7) it allows me to not only share information but to nurture my new subscriber (without an extra welcome series) by proving my knowledge and showing that I’m eager to serve. Most email service providers have a way of creating an automated workflow that makes it so easy to deliver without any extra work on my part.
You can sign up for my signature free Biz Alchemy Secrets course below to see a 7-day email course in action:
Templates come in many shapes and forms but one thing is for sure, they’re super useful. Whether it’s an eBook template or a Pinterest graphic template that can be customized in Canva, it will make your life easier. templates make your visual content look great while saving you time and money. You can get creative with the type of templates you create which will help you stand out from the rest.
Roadmaps are another great way to enhance your reader’s lives; especially if your job is helping others capitalize on their own skills. best of all, they’re versatile. You can use them as a stand-alone lead magnet or supplement your other offerings or courses. I absolutely love the roadmap template from my favorite membership site, Style Stock Society.
Quizzes are one of the best ways to improve your bounce rate and increase interaction on your website. Plus it allows you to offer personalized content for your audience. And it makes segmenting your email list a breeze. Quizzes don’t need to be overly complex and you can 3-7 questions are more than enough to give you more information about your audience. This is a fun and exciting lead magnet idea that is really gaining traction.
Challenges are a great way to create a buzz around your business and quickly grow your email list. They work for any niche and there are endless possibilities when creating and hosting a challenge. This lead magnet helps provide a quick win for your subscribers which will build your community of raving fans. Challenges (especially live challenges) open up communication between you and your audience. Plus the accountability helps them accomplish their goals which will make them eager to sign up for your future challenges.
Lead Magnet Delivery
With all these great ideas, I’m sure you’re ready to start creating your awesome opt-ins. But make sure that you have the right systems in place to deliver your lead magnet. And, to nurture your subscribers after they receive their freebie. Choosing an effective, reliable and affordable email marketing service provider is important. I have been using Mailerlite for years and couldn’t be happier. The intuitive platform is so easy to use and you get access to all their features for free for your first 1000 subscribers! Plus my open and click-through rate has increased significantly – people really want to open these emails.
What is your favorite type of lead magnet?
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